How to humanize your account based marketing content strategy.
In the quest for personalization, we often (somehow!) forget that our prospects are human. This is even more important in account-based marketing (ABM) strategies, where concepts like “accounts” and...
View ArticleFrequently used account based marketing terms.
Like any marketing or sales strategy, account based marketing (ABM) uses its own set of terms and acronyms that may or may not be similar to those used when talking about demand gen programs. And, like...
View ArticleClik here to view.
Inside Iron Horse: Meet Kat Andersson.
Inside Iron Horse is our employee spotlight blog series that takes a look at the people that keep this agency and our clients moving and growing. Join us in celebrating these remarkable people as we...
View ArticleClik here to view.
What wellness means to Iron Horse.
When I say “company wellness,” what’s the first thing that comes to mind? An invitation to an after-hours yoga class? More fruit in the company kitchen? “Take care of yourself” messages? Honestly,...
View Article8 B2B marketing predictions for 2023 and beyond.
Here’s the rundown on each of those predictions and why we thought they were important enough to add to our Iron Horse 2023 bingo card. 1. TikTok will gain and surpass Google as a true discovery tool....
View ArticleClik here to view.
[Infographic] Build your marketing strategy like you’d build a house.
There are a lot of very important parts of a house that your contractor has to get right in order for your house to do its job. It’s the same in marketing. We categorize all those moving pieces into...
View ArticleClik here to view.
[Infographic] Content marketing metrics – from engagement to conversion.
Your boss calls you into their (probably virtual) office. That’s scary. Then they say, “show me how your content is driving conversions.” That’s downright terrifying. For a content marketer, that...
View ArticleClik here to view.
How to make your AI copy sound more like you: 5 Tips.
I realized things were dire when I was studying several articles on electric vehicles for a project and noticed that all three titles started with “navigating.” Could be a coincidence. But it wasn’t....
View ArticleClik here to view.
Steal this MOFU content strategy.
/*! elementor - v3.18.0 - 08-12-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked...
View ArticleClik here to view.
The secret to creating middle of the funnel content that engages.
/*! elementor - v3.18.0 - 08-12-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked...
View ArticleClik here to view.
[Infographic] The top 4 content types developers are genuinely interested in.
How can you reach and convert developers to try out your solution? By giving them what they want. And they don’t want marketing. Developers want technical, succinct and factual content that gets to...
View Article